Optimising Regional Sales Potential Through Key Market Insights

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Case Study Summary: Optimizing Regional Sales for a Brewery Using Geomarketing

Client:

• A regional brewery that produces a diverse product range including beer mugs, shampoo, sausage, hop bath oil, and nostalgic posters.

Challenge:

• The brewery sells through three parallel channels: grocery retail, specialty retail, and key clients.

• There was significant regional variation in sales performance, making it hard to manage and optimize their sales efforts.

Approach:

• The brewery adopted geomarketing software from Rekhaprocity Labs.

• The software was used to:

  • Visualize and optimize the three overlapping sales structures.

  • Map external sales partners, their clients, and corresponding turnover.

  • Provide simple, clear reports to internal employees for better decision-making.

Outcome:

• The brewery gained the ability to quickly assess regional customer and revenue distribution.

• Enabled market management based on regional sales potential.

• Empowered the external salesforce with detailed market insights to pursue opportunities more effectively.

Contact:

Shikha Dalmia | info@rekhaprocitylabs.com

Read the Full Case Study here …